About Family Style
Seven kids. Two tired parents. One big idea.
We are Sam and Katy Schultz, and we have seven beautiful kids.
If you have ever tried to get dinner on the table after a full day of work, school, sports, homework, and everything else that comes with a big family, you know how it goes. A pile of ingredients. Pots everywhere. Kids melting down because they are hungry and tired. One parent cooking while the other is running damage control.
That was our house every single night.
"I love cooking for my family. But with seven kids, by the time I got through the grocery run, the prep, the actual cooking, and the cleanup, I was completely spent. The kids were cranky. The kitchen was a disaster. And the dinner I spent an hour making was gone in ten minutes. I kept thinking, there has to be a better way to get everyone around the table without losing my mind."
- Katy Schultz
The thing is, we actually know how to feed a lot of people. Between the two of us, we have decades of experience in wedding and event catering. Sam's grandfather, Elbert Startup, started the family catering business in Los Angeles back in the 1960s. Sam grew up around big kitchens and big events, and in 2004, we brought that tradition to the East Coast with Startups Catering and Events.
We have catered hundreds of weddings, corporate events, and private parties across New Jersey, New York, and beyond. We know how to cook at scale, how to keep food fresh, and how to make a meal that brings people together. We have fed crowds of 200, 300, even 500 guests in a single night.
One night it clicked: the same food we make for 200 guests could work for our family of nine.
Big, family-size trays. Familiar, comforting flavors. Ready to heat and serve. No prep. No mess. Just real food on the table and the whole family sitting down together.
That is how Family Style was born. Not in a boardroom, but at our own dinner table, on a night when we finally found the solution we had been looking for.
Family Style is not about every night.
It is about the nights that matter. We call them anchor nights: a few consistent dinners each week that change the rhythm of a home. Less stress. Fewer screens. More conversation. More presence. More memory-making.
We cook the food families actually eat. Big platters meant to be shared, passed, and gathered around. Food that invites people to sit down, even if not everyone arrives at the same time.
Because when the food works, the table fills.
And when the table fills, families reconnect.
Our Mission
Bring families back to the dinner table through shared, family-style meals that fit modern life.
Our Vision
A world where families reconnect a few nights a week, consistently.
Our Values
- Shared over individual - Big platters bring people together
- Consistency over perfection - Anchor nights change the rhythm of a home
- Family first - Built by a family of nine, for families like yours
- Food that serves people, not trends - We cook what families actually eat
Family Style exists to bring families back to the dinner table.
View Our Menu